B2B Conference Event
Year
2022
Details
For LinkedIn’s inaugural B2Believe conference in San Francisco, we collaborated with Tool to create a unified visual language for the event. Building on LinkedIn's core brand identity, we designed an expressive and playful aesthetic to highlight the limitless potential of contemporary B2B marketing.
Services
Brand Identity
Interactive Experience
Graffiti Wall
One of the event's highlights was an expansive interactive LED graffiti wall. Attendees, equipped with a variety of digital art tools, enthusiastically painted over the word "Boring," transforming the wall into a vibrant display of colors, shapes, and patterns.
Wheat Paste Posters
Additionally, B2Believe participants had the opportunity to engage in traditional wheat pasting techniques. They used a collection of street art-inspired posters to creatively express themselves by plastering these posters on massive walls throughout the show floor.
Credits
Role:
Associate Design Director
Agency:
Tool of North America, KUYA/ContraBureau
Awards:
Ex Awards