Gran Coramino
Hard Work Tastes Different
Year
2022-2023
Details
In collaboration with Battery and Kevin Hart, the creative team at KUYA launched Gran Coramino, a tequila brand inspired by the relentless dedication and mastery of the "Hardest Working Man in Entertainment." Our campaign, "Hard Work Tastes Different," captured the essence of Kevin Hart's passion and commitment, reflecting the same qualities infused into every bottle of Gran Coramino.
Services
Advertising
Brand Identity
FIlm
Social
Artful & Confident:
With a visual language that taps into the rich, textured craft of tequila making, we crafted a brand identity for Gran Coramino that's as artful as it is confident. We've carved out a one-of-a-kind path that no other celebrity tequila brand can follow.
Setting the Mood:
To capture the essence and vibe of the new Gran Coramino brand, we put together a mood video featuring Kevin Hart himself exploring Tequila, Mexico. Watching Kevin learn about the tequila-making process straight from the source really brings the brand to life!
Credits
Role:
Associate Design Director & Motion
Agency:
Battery, KUYA
Press:
Forbes Cigar, Aficionado, Vibe, The Root