Hasbro x Frito Lay
Play Together, Win Together
Year
2024
Details
To launch the partnership between Frito-Lay and Hasbro, we teamed up with Tracey Locke and Tool of North America to create "Play Together, Win Together." This playful WebAR board game immerses snack lovers in a virtual road trip, seamlessly blending Frito-Lay's delicious brands with the nostalgic charm of beloved Hasbro games.
Services
Advertising
Interactive Experience
UI/UX
Designing our Playground:
Inspired by the art of paper craft, the game board features tactile textures and finishes that mimic corrugated cardboard, giving it a handmade feel straight from a Frito-Lay box. Divided into five distinct lands, each section highlights an iconic Hasbro property. Encircling the board is the Frito-Lay Express, a train perpetually hauling a cargo of Frito-Lay Variety Packs.
Crafting the look:
We defined the game's visual style through a series of composited style frames, establishing textures, shapes, colors, and the overall tone before moving into 3D development.
Credits
Role:
Art Director & UI/UX
Agency:
Tool of North America, Tracey-Locke, KUYA