Inspired by the art of paper craft, the game board features tactile textures and finishes that mimic corrugated cardboard, giving it a handmade feel straight from a Frito-Lay box. Divided into five distinct lands, each section highlights an iconic Hasbro property. Encircling the board is the Frito-Lay Express, a train perpetually hauling a cargo of Frito-Lay Variety Packs.
We defined the game's visual style through a series of composited style frames, establishing textures, shapes, colors, and the overall tone before moving into 3D development.
Credits
Role:
Art Director & UI/UX
Agency:
Tool of North America, Tracey-Locke, KUYA