Hasbro x Frito Lay

Hasbro x Frito Lay

Hasbro x Frito Lay

Play Together, Win Together

Play Together, Win Together

Play Together, Win Together

Year

Year

Year

2024

2024

2024

Details

Details

Details

To launch the partnership between Frito-Lay and Hasbro, we teamed up with Tracey Locke and Tool of North America to create "Play Together, Win Together." This playful WebAR board game immerses snack lovers in a virtual road trip, seamlessly blending Frito-Lay's delicious brands with the nostalgic charm of beloved Hasbro games.

To launch the partnership between Frito-Lay and Hasbro, we teamed up with Tracey Locke and Tool of North America to create "Play Together, Win Together." This playful WebAR board game immerses snack lovers in a virtual road trip, seamlessly blending Frito-Lay's delicious brands with the nostalgic charm of beloved Hasbro games.

To launch the partnership between Frito-Lay and Hasbro, we teamed up with Tracey Locke and Tool of North America to create "Play Together, Win Together." This playful WebAR board game immerses snack lovers in a virtual road trip, seamlessly blending Frito-Lay's delicious brands with the nostalgic charm of beloved Hasbro games.

Services

Services

Services

Advertising

Advertising

Advertising

Interactive Experience

Interactive Experience

Interactive Experience

UI/UX

UI/UX

UI/UX

Designing our Playground:

Designing our Playground:

Designing our Playground:

Inspired by the art of paper craft, the game board features tactile textures and finishes that mimic corrugated cardboard, giving it a handmade feel straight from a Frito-Lay box. Divided into five distinct lands, each section highlights an iconic Hasbro property. Encircling the board is the Frito-Lay Express, a train perpetually hauling a cargo of Frito-Lay Variety Packs.

Crafting the look:

Crafting the look:

Crafting the look:

We defined the game's visual style through a series of composited style frames, establishing textures, shapes, colors, and the overall tone before moving into 3D development.

Credits

Role:

Art Director & UI/UX

Agency:

Tool of North America, Tracey-Locke, KUYA