Coca - Cola x League of Legends

Coca - Cola x League of Legends

Coca - Cola x League of Legends

Ultimate You

Ultimate You

Ultimate You

Year

Year

Year

2023

2023

2023

Details

Details

Details

To mark Coca-Cola’s latest collaboration with League of Legends, the Kuya creative team partnered with Tool to develop an interactive experience that plunges players into an epic cinematic adventure. Using AI-powered deepfake technology, visitors snap a photo of themselves and get transported into the game-inspired world of Ultimate City, becoming heroes in the League of Legends universe.

To mark Coca-Cola’s latest collaboration with League of Legends, the Kuya creative team partnered with Tool to develop an interactive experience that plunges players into an epic cinematic adventure. Using AI-powered deepfake technology, visitors snap a photo of themselves and get transported into the game-inspired world of Ultimate City, becoming heroes in the League of Legends universe.

To mark Coca-Cola’s latest collaboration with League of Legends, the Kuya creative team partnered with Tool to develop an interactive experience that plunges players into an epic cinematic adventure. Using AI-powered deepfake technology, visitors snap a photo of themselves and get transported into the game-inspired world of Ultimate City, becoming heroes in the League of Legends universe.

Services

Services

Services

Advertising

Advertising

Advertising

Interactive Experience

Interactive Experience

Interactive Experience

UI/UX

UI/UX

UI/UX

Social

Social

Social

Digital Wearables:

Digital Wearables:

Digital Wearables:

For ethical reasons, we decided not to capture the likeness of anyone under 18. To address this, both teams created digital wearable masks for AI-generated avatars, capturing the offbeat quirkiness of the game-inspired world.

Credits

Role:

Art Director & UI/UX

Agency:

Tool of North America, KUYA

Yuni

Branch Launch

Yuni

Branch Launch